TikTok is introducing a fresh option that allows them to reduce the quantity of AI-made media appearing in their timelines. This step comes as the platform announced that it currently hosts in excess of 1 billion AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a widespread launch. This shift coincides with a rise in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the most rapidly expanding channels on a popular video site only show AI-generated videos. A considerable share of this output is classified as “AI slop”, a phrase for inferior, mass-produced content that is often absurd or surreal.
Based on user feedback that many people enjoy content created using AI tools, from AI artwork to educational videos, and we intend to give people the ability to increase or decrease of that, based on their own likes,” stated a company executive.
AI on the Platform
TikTok announced that there are currently 1.3 billion videos on its network tagged as made with AI. In total, more than 100 m videos are added to the app every day, making AI-generated material a minor percentage of its overall inventory.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of AI content they view by accessing the content preference setting in the app and selecting “AI-generated content”. Additional categories that currently be controlled under the tool encompass current affairs, style, beauty, and dance.
Platform Guidelines
Its guidelines require creators to identify lifelike artificially created content, and it bans malicious fake videos of well-known individuals or critical incidents. Any believable AI-generated clip that is without a tag can be taken down under its terms of service.
In addition, the app will now add an “AI-made” tag to content made using its proprietary AI systems, or detected by an industry-wide initiative for recognizing AI-generated material. This step is aimed to stop users from seeking to bypass the disclosure requirement.
Educational Initiatives
The company is additionally establishing a $2 million AI literacy fund for professionals and institutions to create informative material about responsible artificial intelligence. This program will assist educational bodies focused on teaching programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, amid discussion over proposals to cut jobs for numerous safety staff in Britain. The company is expected to reduce a significant number of roles in its content moderation division in its British office, with worker representatives and online safety experts voicing alarm that staff are being displaced by machine-led review.
A company official explained that people-led review would still have a role, but artificial intelligence can safeguard staff by removing the most graphic content prior to it has to be seen by staff. The company announced a 76% decrease in shocking and graphic content handled by safety staff over the past year due to the use of its AI tools.
We believe it is crucial to balance staff and AI to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a lot of the machine support is really helping us process content quickly.”
